The fragrance business has ordinarily been dominated by luxury retail, shiny counters, and large price tags. But just one entrepreneur, Mariya Nurislamova, set out to rework just how folks encounter perfumes. As being the CEO and co-founder of Scentbird, she has developed a membership-based platform that enables fragrance fans to investigate scents in an enjoyable, very affordable, and customized way. Nowadays, Scentbird has developed into Just about the most impressive models within the splendor sector, with Mariya at its helm.
Early Everyday living and Passion for Fragrance
Born and raised in Perm, Russia, Mariya’s fascination with scent began at a young age. Within the Soviet Union, entry to Worldwide luxury perfumes was constrained, so when she 1st encountered a French fragrance, it felt like stepping into A different environment. That early experience formed her eyesight of constructing fragrance discovery additional obtainable and democratized.
Mariya went on to study Arithmetic and Laptop or computer Science at Perm Point out Complex College. Soon after relocating to The us, she earned a BBA in Marketing and advertising Management from Baruch College’s Zicklin Faculty of Business enterprise. This mixture of specialized experience and marketing knowledge would later on demonstrate invaluable in setting up her corporation.
The Road to Entrepreneurship
Before founding Scentbird, Mariya was by now carving out a path being an entrepreneur. She co-Started Neuvey, an IT and advertising company, and later released Missionelle, a Females-concentrated on the web marketplace. She also co-arranged Beta 7 days, a startup networking convention. These ordeals gave her fingers-on expertise in constructing businesses, taking care of teams, and comprehension consumer desires.
Founding Scentbird
In 2013, Mariya, together with co-founders Sergey Gusev, Andrei Rebrov, and Rachel 10 Brink, released Scentbird in Ny. The strategy was easy but highly effective: rather than shelling out $a hundred or more on a full bottle of perfume, buyers could pay a month to month membership charge and receive a thirty-working day source of the fragrance in their option.
Subscribers could decide on from many hundreds of designer and niche brands, try out a thing new on a monthly basis, and Develop a personal fragrance wardrobe without having breaking the financial institution. This design solved A significant stress for perfume enthusiasts—committing to a costly bottle devoid of recognizing if they might certainly like the scent.
Advancement and Enlargement
Less than Mariya’s Management, Scentbird promptly grew from a small startup into a thriving company. In 2018, the organization lifted $eighteen.6 million in Series A funding, led by Goodwater Capital and supported by Y Combinator and other buyers. At that time, Scentbird had already expanded from just some hundred subscribers to about 250,000 Energetic customers.
Because then, Scentbird has broadened its choices over and above perfume to include skincare, wellness products, and candles. In 2022, the corporation underwent A serious rebrand, unveiling modernized packaging, eco-friendly initiatives, and expanded products traces. Additionally, it expanded internationally, bringing its membership support to Canada as well as other marketplaces.
A Digital-Initially Method
As CEO, Mariya has embraced a electronic-very first method of Construct Scentbird’s manufacturer identification. Through social websites strategies, influencer collaborations, and engaging user information, Scentbird has cultivated a vibrant on the web community. The business also leverages data and algorithms to propose fragrances tailor-made to every subscriber’s preferences, generating The shopper knowledge both private and ground breaking.
This blend of technological innovation and Way of living branding continues to be central to Scentbird’s accomplishment and it has positioned Mariya to be a ahead-considering leader while in the magnificence industry.
Past Scentbird
Mariya’s entrepreneurial spirit doesn’t cease at Scentbird. She has co-Launched and led various other natural beauty and lifestyle brands, such as:
Deck of Scarlet – A customizable makeup subscription services.
Confessions of a Rebel – A Daring, crowdsourced fragrance line.
Goodhabit – A skincare manufacturer designed to combat the consequences of electronic air pollution.
Sanctuary – A fragrance line influenced by endangered species and conservation initiatives.
She also grew to become CEO of Drift, a vehicle-freshener subscription brand obtained by Scentbird in 2022, demonstrating her flexibility in adapting the subscription model to different industries.
Management and Affect
Mariya Nurislamova’s leadership fashion blends creativity with details-pushed determination producing. She locations strong emphasis on personalization, customer working experience, and accessibility—values which have set Scentbird in addition more info to regular splendor merchants.
By breaking down boundaries to luxury fragrances, she has made perfume exploration extra inclusive. Her operate has also impressed other membership-primarily based startups, proving that innovation can disrupt even the most recognized industries.
Searching In advance
Right now, Mariya Nurislamova proceeds to lead Scentbird While using the identical eyesight that impressed her early on: for making fragrance discovery entertaining, very affordable, and personal. With new solutions, international growth, plus a escalating digital Neighborhood, Scentbird is ready to play a good even larger role in the future of splendor.
Mariya’s journey from the fragrance-obsessed girl in Russia for the CEO of a multimillion-greenback enterprise in New York highlights the power of passion, persistence, and innovation. She has not merely designed A prosperous company but in addition reshaped how the earth ordeals scent.